Sofas
Editorial setting
‹ ›
The same space, with light direction, styling and framing that elevate product perception.
Visual content for home & living brands
If you sell a quality product, don't present it as ordinary.
INFI turns simple product photography into consistent editorial images, so your brand looks like a brand — not a catalogue from multiple suppliers.
Start with one product, a collection, or an ongoing monthly content need.
The problem isn't the product
A premium product can look ordinary when it's poorly presented.
Bedroom furniture
Premium context
‹ ›
Standalone pieces come to life when placed in a setting aligned with the brand identity.
Living room
Full collection
‹ ›
From a simple reference to an aspirational campaign — without a new photoshoot.
Drag to compare
Presentation changes perception.
Perception changes value.
See how a catalogue photo becomes a complete visual direction.
Click the image — a product isolated in the catalogue
The problem we solve
We don't create isolated images. We create a visual language for your products.
INFI starts by understanding your brand. We analyse your website, catalogue, materials, palette, existing campaigns and visual references.
Then we define a clear direction for the project and apply it to products, framing and the formats you need.
Consistency across products
Sofas, tables, chairs, beds, sideboards and accessories can live within the same language of light, materials, composition and setting.
Up to 6× more images per product
Hero, setting, detail, side angles, close-up and editorial format — all from the same reference.
Less repeated production
Reduce the need to organise a new location, set build and crew every time you need more content.
Brand-aligned direction
We don't apply a generic aesthetic. Direction starts from each business's identity, positioning and references.
Content ready for different channels
Receive images prepared for product pages, campaigns, social media, newsletters, banners and ads.
Visual direction, before production
The moodboard defines the universe. Then we apply it to every product.
Before creating the first image, we define a style lock — palette, materials, light and editorial references validated with you.
One brand, many products
Different products. The same identity.
We start with moodboards, build the setting, integrate your products and deliver a consistent bundle — SKU by SKU, in the same visual direction.
We build moodboards aligned with the brand's visual direction
We create the setting, light and camera language
We start from the original product photography
We place the product in the defined setting
We deliver editorial images ready for whatever goal you have
Designed for home & living
Products that need context to be desired.
In furniture and décor, the setting helps customers understand scale, materials, colour combinations and lifestyle.
‹ ›
Show proportions, texture, comfort and integration in the space — the original product stays intact.
Content for the full commercial cycle
One product can become a full campaign.
Setting images
Integrate furniture and décor into spaces aligned with your brand positioning.
Ideal forcategory pages · campaigns · banners · social media
Editorial images
Aspirational compositions with art direction, styling and framing that elevate product perception.
Ideal forlaunches · premium collections · press kits
Product pages
Enrich each reference with new angles, details and usage contexts.
Ideal fore-commerce · marketplaces · digital catalogues
Social media
Formats adapted for Instagram, Pinterest and paid media campaigns.
Ideal forcarousels · ads · stories · seasonal campaigns
Product variations
The same direction applied to colours, sizes, materials, models and related references.
Ideal forrelated SKUs · product families · configuration options
Campaigns & collections
Complete visual sets for launches, seasonal collections or international expansion.
Ideal forlaunches · seasonal collections · international expansion
Projects & testimonials
The product didn't change.
The product didn't change.
Perception did.
INFI · Visual direction
Home & living
Catalogue · Campaigns · Consistency
Direct support
We're working with a limited number of brands.
What that means in practice: direct creative direction on every project, without going through an account team. Terms tailored to brands that want to test or expand catalogue visual content with personalised attention.
Furniture
Sofas, tables and beds — context, scale and materials.
Décor
Accessories, lighting and textiles in coherent compositions.
Home & living
Catalogue, campaigns and social in the same visual universe.
Direction guarantee
If the first set of images doesn't reflect your brand, we revise the visual direction at no extra cost — before moving on to the rest of the collection.
Built between product, operations and visual direction — to help businesses present better what they've already created.
Start with the right project
From one product to ongoing visual capacity.
Product Pilot
To validate direction
Ideal for brands that want to test the service before moving to a collection.
- Brand analysis
- Mini moodboard
- One product
- Three final images
- One round of revisions
- Delivery in defined formats
Collection Sprint
To launch or enrich a collection
Ideal for brands that need consistent content for multiple products.
- Visual direction
- Multiple products
- Settings
- Hero images
- Details
- Variations
- Formats for campaign and social media
Monthly Visual Capacity
For recurring needs
Ideal for teams launching products, campaigns and content every month.
- Monthly capacity
- New products
- Seasonal campaigns
- Formats for multiple channels
- Planning
- Priority
- Ongoing consistency
Frequently asked questions
Everything you need to know.
Yes. The goal is to preserve shape, proportions, colour, materials and key construction details. Result quality also depends on the reference images provided. Before applying a direction across multiple products, we validate the first images.
We need clear, high-resolution photography that accurately represents the product. Where possible: simple background, different angles, detail shots, good lighting and files without excessive compression.
INFI's initial focus is furniture, décor and home & living. We can also review projects in other categories when there's a strong visual and commercial fit.
Yes. We can work from brand guidelines, campaigns, website, social media, moodboards and architecture and interiors references. When direction isn't defined yet, we can help develop it too.
Yes. Product Pilot was created precisely to validate direction, fidelity and process before moving to a larger collection.
The number of revisions is defined in each proposal. Typically, the process separates visual direction validation, image adjustments and scope changes. A complete direction change after approval may require a budget review.
Usage terms are defined in the proposal and project agreement. Content can be prepared for website, social media, campaigns, newsletters, presentations and other agreed channels.
Timeline depends on the number of products, images, formats and revisions. A single-product project can be delivered faster than a full collection. The estimate is provided before work begins.
Not always. INFI works best as an alternative or complement when a brand needs more images, new contexts, variations, multi-channel content, consistency across products or greater speed. Physical shoots remain relevant for projects with people, real interaction, video or specific technical requirements.
Contact
Tell us what you need to create.
We analyse your brand, products and project goal before recommending the best way to start.
Takes less than a minute — we'll handle the rest on a quick call.
- Free proposal — no commitment
- We respond within 1 business day
- Creative direction review at no extra cost if the first proposal doesn't reflect your brand